There are some places that no matter how far we travel we always come right back to.
That is especially true for Jennifer Turunen, owner of Deja Vu, an apt name for a store where clothes are resold and re-loved. But the name has a double meaning since that is the building where as a child Turunen was babysat while her mother worked across the street at the post office and the telephone office.
In the 70s her grandmother worked at the real estate office, which was called Washington House. In the 80s, Turunen worked for Washington House. She also worked as a barista next door at Isabel’s.
It was during her stint at the coffee house that she watched the space go up for rent and she started wondering what she could create in it. Clothes and consignment came to her.
“Something that I knew something about: Clothes and shopping,” she said.
Turunen opened Deja Vu in March of 2012.
Since then she describes the store as constantly changing.
“Changing seasons, changing displays, offering a visually pleasing experience,” she said.“My merchandise is picked with a very discerning eye and it’s presented in a way that it’s hard to tell if the clothes are new or used.”
The merchandise is either vintage, like new or very well cared for garments.
She also likes to showcase local artists who make clothing and accessories in a gallery type of way.
Growing up on Lopez has shaped the way she looks at owning an island business. Her great-grandparents operated the telephone company. Her grandfather and father started and ran Lopez Ready Mix, which is still the only concrete company on the island. Turunen’s mother had a catering business for 20 years and has worked in property management for 30 years.
“I come from hard working island families and have been exposed to their good business practices,” she said. “Do something you’re good at and provide quality.”
Turunen also adds her own personal touch inspired from her childhood. She remembers years of devouring Vogue and other fashion mags and her mother’s shopping trips to downtown Seattle at Nordstrom or Fredrick and Nelson. Although clothes are clearly important to Turunen, more than anything she wants Deja Vu to offer something special in addition to shopping.
“I hope it’s a place women can come to and look at some nice things with pretty fabrics and colors, have a visit, a cup of coffee or tea, talk about color, clothes, dogs, weather, dinner or whatever and maybe find something special to take home,” she said. “There is something there for every body. All styles, shapes and sizes.”
Store hours are Tuesday through Saturday from 11 a.m. – 5 p.m.